Adelaide Leather, formerly Adelaide Leather and Saddlery Supplies (ALSS), is a long-standing supplier of quality leather, saddlery hardware, craft tools, dyes, webbings and canvases.
Following its acquisition by new owners, we worked closely with Adelaide Leather to broaden its offerings and reposition the business within the industry. Since 1997, the name has been synonymous with quality, and the team is committed to continuing that legacy while embracing a forward-looking approach. This includes diversifying product categories and exploring digital solutions to streamline operations, improve accessibility and deliver a seamless experience for customers.
The brand seeks to marry tradition with progress, creating a visual language that speaks to both. Striking yet understated, the refreshed identity draws from the original leather icon in a simplified form, paired with a custom sans-serif logotype. The result is a logo that feels classic and enduring, without losing its sense of modernity. Across applications, the serif Editorial New from Pangram Pangram Foundry is combined with the sans-serif Albra Grotesk to extend the conversation between heritage and innovation.