2023
PLACE
Brand identity, digital, websitePhotography by Duy Dash
PLACE is a pop-up dining experience that travels throughout the diverse natural landscapes of Australia, drawing inspiration from the immediate local environment.
We previously worked with acclaimed Australian Chef, Kane Pollard and Experience Manager, Adele Pollard, offering strategic consulting for his restaurant, Topiary. This naturally evolved into collaborating again on a brand identity for this new culinary venture.
Reuniting as a team, we conducted a discovery workshop with the client. This resulted in a concise brief that focused on creating a minimalist brand identity that prominently features the brand through picturesque photography of natural Australian landscapes.
Photography and video assets, provided by the award-winning food and travel photographer Duy Dash, have been instrumental in shaping the brand identity, offering a visual guide that complements the brand's essence.
The brand identity positions PLACE as an unparalleled, upscale dining experience. Embracing a clean and minimalist aesthetic, we thoughtfully used negative space and a neutral colour palette. Deliberate print embellishments, such as debossing were incorporated into printed materials to amplify the natural elements inherent in the visuals.
To embrace PLACE’s focus on sustainability, we incorporated printed material on seeded paper for dinner service menus. This experiential element allowed diners to keep the menu as a memento, or plant them in the ground as a way to end the culinary journey.
Playing a key role in the launch, Banquet took charge of devising a social media campaign and managing an exclusive waitlist accessible solely to email subscribers for purchasing tickets upon release. This strategic move not only expanded PLACE’s subscriber base to over 500 within the initial month but also drove PLACE’s Instagram following to exceed a thousand followers.
Along with the brand identity, we created and executed digital content across various platforms, including social media and email marketing — as well as a website where users can sign up for exclusive access to tickets.
To embrace PLACE’s focus on sustainability, we incorporated printed material on seeded paper for dinner service menus. This experiential element allowed diners to keep the menu as a memento, or plant them in the ground as a way to end the culinary journey.
Playing a key role in the launch, Banquet took charge of devising a social media campaign and managing an exclusive waitlist accessible solely to email subscribers for purchasing tickets upon release. This strategic move not only expanded PLACE’s subscriber base to over 500 within the initial month but also drove PLACE’s Instagram following to exceed a thousand followers.
Along with the brand identity, we created and executed digital content across various platforms, including social media and email marketing — as well as a website where users can sign up for exclusive access to tickets.
Let’s work on something special together.
We’d love to chat. Tell us about your project and email hello@bnqt.com.au.
Banquet acknowledges the Traditional Custodians of the land in which we work, live, and learn. We pay our respect to the Kaurna people, their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
Let’s work on something special together.
We’d love to chat. Tell us about your project and email hello@bnqt.com.au.
© Banquet 2023
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Banquet acknowledges the Traditional Custodians of the land in which we work, live, and learn. We pay our respect to the Kaurna people, their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.