Established in 1981, Jewellery World Magazine (JW) was Australia and New Zealand’s premier industry magazine with the largest distribution, published eleven times a year.
The JW rebranding objectives were centred around elevating its identity and impact, redefining JW’s image as a forward-thinking publication that, first and foremost, championed the Australian jewellery industry.
Banquet curated the JW brand mark as the key identifier for the new Jewellery World Magazine. The mark was custom-made, taking structure from the Smoosh typeface. Its aggressively high-contrast appearance was pared back, in particular, condensing the vertical height for balance and legibility. The pointy serifs exuded extravagant energy, and the delicate yet obnoxious forms spoke on a high luxury level. JW did not follow a strict guide on what colours could and could not be used, but rather, allowed the jewellery and photography to shine through as the focal point across all mediums.
Additionally, Banquet assumed the role of managing the publication process, meticulously curating and generating impactful news and stories, from design to print. This was underpinned by a commitment to reporting on industry developments and sparking meaningful discourse within the jewellery sector. A core facet of this effort involved propelling industry trends to the forefront, ushering in innovative ideas and perspectives that collectively shaped the trajectory of the industry.
Alongside publication management, Banquet organised content on digital platforms, such as social media channels, email marketing updates and website management.