Jewellery WorldBrand identity, publication, website, digital
Established in 1981, Jewellery World Magazine (JW) is Australia and New Zealand’s premier industry magazine with the largest distribution, published eleven times a year.
The JW rebranding objectives were centred around elevating its identity and impact—redefining JW’s image as a forward-thinking publication that first and foremost, champions the Australian jewellery industry.
The Banquet curated JW brand mark as the key identifier for the new Jewellery World Magazine. The mark is custom-made, taking structure from the Smoosh typeface. Its aggressively high-contrast appearance has been pared back, in particular, condensing the vertical height for balance and legibility. The pointy serifs exude extravagant energy and the delicate yet obnoxious forms speak on a high luxury level. JW does not follow a strict guide on what colours can and cannot be used, but rather, it allows the jewellery and photography to shine through as the focal point across all mediums.
Additionally, Banquet assumes the role of managing the publication process, from meticulously curating and generating impactful news and stories, from design to print. This is underpinned by a commitment to reporting on industry developments and sparking meaningful discourse within the jewellery sector. A core facet of this effort involves propelling industry trends to the forefront, ushering in innovative ideas and perspectives that collectively shape the trajectory of the industry.
Alongside publication management, Banquet organises content on digital platforms, such as social media channels, email marketing updates and website management.