Strategy, brand identity, website, digital, print, stationary, creative direction
In 2021, Fullhammer pivoted from targeting the sports industry and expanded its clientele and product ranges simultaneously. A family-run business for over 40 years, Fullhammer has upheld high production standards with expertise in quality apparel throughout its history.
Now tailoring to industries of all kinds, this industry leader offers screenprinting, embroidery, direct-to-garment, sublimation and digital transfers for branded apparel and merchandise, workwear, schoolwear, sportswear, corporate and PPE.
Launching this new identity forward, we worked closely with Fullhammer to create an ode to their heritage and past work, yet reinvent the wheel and provide a step up to new standards with a considerably modernised rebrand and entirely new messaging.
The messaging systems we allocated to Fullhammer instil confidence in their clients and promote and strengthen their brand identity. A black and white brand acted as a clean slate and backdrop to showcase Fullhammer’s work and highlight the brands they work with.
Ultimately, we focused the rebrand on statement visual cues and impactful graphics, executing a flexible library of assets and structured language models tailored to print and digital materials.