Effective SpacesBrand identity, website, strategy and digital
Natasha Swingler, renowned for her social media account @effectivespaces, is an Australian content creator acclaimed for her content centred around home organisation and gift-wrapping — and was recently named the top Instagram Influencer of Victoria by Herald Sun.
We have been working closely with Natasha since 2021 when her social media presence on TikTok and Instagram was gaining momentum rapidly. Recognising the potential that her growth presented, we created a Monetisation Strategy to assist Effective Spaces in leveraging opportunities to attract revenue, in turn opening up the potential for a new brand identity.
Effective Space’s new brand identity that feels close to home and mirrors Natasha’s dedication to sharing efficient and manageable approaches to organising and maintaining the place in which you live. Watching Natasha’s reels on an endless scroll, we were drawn to her straight-forward and structured approach to showcasing her home organisation tips and tricks. This led us to create unique compositions, select soft colour and typography options, and make considerable use of negative space to evoke familiarity, comfort and cleanliness.
To accompany the new Effective Spaces rebrand, we replaced the original static landing page with a strategic overhaul of the information architecture and a design that offered breathing room. In transforming the user experience into something seamless and impeccably structured, we connected every component back to Natasha’s own organisational ethos.