Adelaide LeatherBrand identity, print, packaging
Adelaide Leather, formerly Adelaide Leather and Saddlery Supplies (ALSS), is a supplier of all types of leather, saddlery hardware and craft tools, dyes, webbings and canvases.
After being acquired by new owners, we worked closely with Adelaide Leather to expand its offerings and reposition the business within the industry. Since 1997, the company’s name has always been synonymous with high-quality leather goods. Adelaide Leather want to continue this legacy, while acknowledging the forward trajectory of diversifying product categories, and exploring digital solutions to streamline processes, improve accessibility, and provide a seamless shopping journey for its customers.
The brand aims to marry old and new, and to create a dialogue referencing this duality which will work to serve the brand for a lifetime. Striking as timeless, the refreshed brand identity utilises a simplistic version of the original leather icon, and paired with an expressive, bespoke sans-serif logotype. The logo exemplifies a classic and timeless feel without compromising its modernity. Across the collateral, serif ‘Editorial New’ by Pangram Pangram Foundry, has been paired with sans serif ‘Albra Grotesk’ for continuation of the themes of old and new.
Along with the rebrand, we are producing signage, wayfinding, and packaging for the store located in the Adelaide CBD. So keep an eye out.