Natasha Swingler, known for her social media account @effectivespaces, is an Australian content creator celebrated for her home organisation and gift-wrapping content. She was named the top Instagram Influencer in Victoria by the Herald Sun.
We began working with Natasha in 2021, during a period of rapid growth on TikTok and Instagram. Seeing the potential in that momentum, we developed a monetisation strategy to help transform Effective Spaces into a sustainable brand, paving the way for a new identity.
The rebrand was designed to feel close to home, capturing Natasha’s commitment to a practical, achievable organisation. Her direct, structured approach to content inspired a visual direction built on clarity and simplicity, with soft colours, spacious layouts, and subtle typography that reflected comfort and calm.
Alongside the rebrand, we replaced the original static landing page with a new website structure focused on usability. By rethinking the information architecture and refining the user experience, we ensured every element aligned with Natasha’s organised, accessible style.