Simon Fitzpatrick is a photographer based in Sydney, with vivid work exploring editorial, food and product.
Whilst Simon’s photography will always sit at the centre of the brand identity, we developed a dynamic identity system to complement his intimate and ever-expanding body of work.
The serif wordmark and monogram alternate accentuates Simon Fitzpatrick Photography (SFP) as a professional service. We have paired this with a structured text-based layout system with vibrant colours and enigmatic shapes to then frame Simon’s innate talent for composition, light and attention to detail.
The brand identity has flowed into a suite of marketing materials, from business cards and invoices to occasional social content to SFP’s digital photographer portfolio.